Melville Menezes

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Melville Menezes

ALL THAT YOU MUST KNOW ABOUT THE 90s GENERATION KID

We frequently hear this slang “The 90s Kid were the most fortunate ones”. You may have also heard, “The twenty to thirty-year-olds were the most fortunate children”. Be that as it may, this comparison frequently happens while we see the…

THE CAMPAIGN OF THE CENTURY BY AN INDIAN BRAND

The campaign of the century by an Indian Brand has to be one of the most revolving campaigns over decades by AMUL India. The campaign is still running strong for over 50 years now. They are so consistent with the…

SNAPCHAT MADE YOU ADDICTIVE, & THERE IS NO LYING ABOUT IT!

Snapchat did was to create a habit among the users to use the application regularly. When they realised one purpose may not satisfy to build a habit

THE STORY OF THE GREATEST MARKETING HEADLINE BY JOHN CAPLES

The story of the greatest marketing headline revolved around one of the greatest marketers of all the time JOHN CAPLES. He started his six decades journey in the marketing industry as a copywriter and later ended as the Vice President…

IS FASHION SUSTAINABILITY OUR FUTURE? THE SAD TRUTH IS HERE

I went to a LeanIn Sustainability session directed by the originator herself, Ms Payel Mitra in Mumbai. It was that second onwards my pontoon of interest left the shore. What’s coming next was a piece of my introduction rivalry motivated…

FORMATION THAT LED BRAZIL WIN WORLD CUP 2002

The most iconic team in the history of football was the famous Brazil World Cup Squad of 2002. Let’s discuss the formation that led Brazil to lift World Cup 2002 Worldwide known faces of Ronaldo, Ronaldinho Rivaldo, Roberto Carlos, Cafu,…