Melville Menezes

Know. Learn. Discover

Marketing

THE CAMPAIGN OF THE CENTURY BY AN INDIAN BRAND

The campaign of the century by an Indian Brand has to be one of the most revolving campaigns over decades by AMUL India. The campaign is still running strong for over 50 years now. They are so consistent with the…

SNAPCHAT MADE YOU ADDICTIVE, & THERE IS NO LYING ABOUT IT!

Snapchat did was to create a habit among the users to use the application regularly. When they realised one purpose may not satisfy to build a habit

THE STORY OF THE GREATEST MARKETING HEADLINE BY JOHN CAPLES

The story of the greatest marketing headline revolved around one of the greatest marketers of all the time JOHN CAPLES. He started his six decades journey in the marketing industry as a copywriter and later ended as the Vice President…