Melville Menezes

Know. Learn. Discover



I went to a LeanIn Sustainability session directed by the originator herself, Ms Payel Mitra in Mumbai. It was that second onwards my pontoon of interest left the shore. What’s coming next was a piece of my introduction rivalry motivated by one meeting by Ms Payel Mitra on Fashion Sustainability.

Fashion Sustainability | Melville Menezes

“Today, I am parting ways with shopping and the explanation is intense.”

The fashion industry is the NO.2 most contaminating industry on the planet, soon after the Oil Industry. It takes approx 2,270 litres of water to make one shirt. It is equivalent to the litres of one individual beverage for more than three years.

I asked, WHY DO WE SHOP? I thought of three reasons – We have no garments to wear, there is a rebate on buy and sentiment of FOMO. Yet, the great actuality is 80% of the times we utilize just 40% of garments. Tragically, three fourth of our garments end up in a landfill. In the UK itself, about 300,000 of utilized garments worth euros one hundred and forty million. Whereas North Americans send approx nine and a half a huge number of garments each year to landfills.

The fashion Industry is the second most noteworthy polluter on the planet, is likewise the world’s second-most noteworthy water consumer industry. Though, one in every six individuals works in Fashion and related businesses according to Ethical Hour. (Twitter: @ethicalhour)

Credits to Ethical Hour

Fast Fashion is one reason for developing aggravation and uneven circumstance for the world. The effects of quick style are surprisingly more terrible. The textile and fashion industry is profoundly contradicted in a nation like Bangladesh. Here almost 5000 manufacturing plants are delivering garments for the western nations. The majority of the labourers are paid as low as three dollars for each day.

“Preferred late over never.”

A few brands have demonstrated an adjustment all the while. The change was because of the exacting approaches of CSR, fights and battles or just to hang out in branding. An eco-friendly item, zero-carbon emanation garments and turning out to be a hundred per cent sustainable is the new talk of this advanced time. Along with these lines brands like H&M, Adidas, Zara and numerous others added to the planet in either way.

To comprehend the buyerarchy of buying is straightforward and simple. It begins with ‘Use what you have’ trailed by ‘Trade/Borrow’ next is ‘Make and create’ and the latter is ‘Purchase’. Be that as it may, society thinks extraordinary. For them, if you are cable of buying then why not!

Buyerachy of Needs

The sustainable design garments have developed among top brands with triple the cost of the garments which has no sustainable mark. This confines one to purchase maintainable garments. However, the supply increases resulting in a reduction of the price when demand increases.

It doesn’t end here with the circumstance as such the earth may get spoil with garments in each corner. Our future can just confide in a sustainable fashion. In recent years, we have seen a change in the pattern as people tend to more sustainable and organic clothes. The choice is yours to make either to start living as sustainability or live in a dump yard in years to come.


Between 2000 to 2014, the normal level of customers purchasing garments multiplied to about 60%. With an expansion sought after and flexibly, more brands are rising to be the pioneers of the market. Because of this, the Fashion business is one of the most carbon dirtying industry on the planet.

Who is to be accused of all this? Sorry to blast it however the genuine purpose behind all the wreckage is YOU.

It’s almost three years to have attended that session of an hour and since then I have practised the buyerarchy of buying. Thus knowing Fashion Sustainability is the future for all.

Follow Me of Instagram @MelvilleMenezes


Your email address will not be published. Required fields are marked *

Melville Menezes | Co-Founder Unfiltered Entreprise | Student | Blogger |